Kat Von D Beauty has introduced True Portrait Foundation with singer Jhene Aiko. The new formula, new packaging, and the new campaign is shaking things up for the brand’s first ever-medium coverage liquid-to-powder innovation.
“Jhené first caught our eye years ago when she showcased our Shade & Light Contour Palette in a Vogue video and then we saw her again in a PETA campaign. Jhené seamlessly aligns with our beauty brand ethos being an avid animal lover, vegan advocate, and an existing Kat Von D Beauty user,” explains Kelly Coller, Kat Von D Beauty Global Vice President of Marketing and PR.
“Plus, Jhené has the sweetest soul, stunning skin, and our entire team has been obsessed with her music and tattoos.”
“I am so excited to be partnering with Kat Von D Beauty for this launch and to be working with a brand that shares so many of my same passions. I love this foundation because it feels like I have nothing on – it’s like vegan silk! It’s the perfect all-day coverage with an airy lightweight finish whether I’m on-stage or at home,” says Jhené Aiko.
Kat Von D Beauty says:
True Portrait Foundation stays with you and sets to a long-wear, airy matte finish. Created for normal to oily skin, this unique formulation balances sheer and opacity ensuring your skin will not look shiny halfway through the day and won’t clog pores.
True Portrait Foundation ($36) is available now on Katvondbeauty.com and Sephora.com. Coming to Sephora stores on September 20, 2019.