Kevin Hart Joins Fabletics Roster with Line for Men
Kevin Hart, comedian, actor and businessman has partnered with Fabletics, an innovative activewear brand to introduce Fabletics Men. The brand owned by actress Kate Hudson says its singular mission is to “cater to guys that the older performance brands have left behind.”
“The activewear space wants to intimidate,” Hart said. “To get you to spend way too much cash on complicated tech you don’t need. On overpriced labels. On streetwear that tries too hard to be cool.”
“But at Fabletics Men? We’re going to give you exactly what you want at a price that won’t scare the hell out of you.”
Fabletics Men will offer a curated line of foundational layers, high-performance activewear tops and bottoms, pre and post-workout pants, joggers, hoodies, and crewneck sweatshirts.
Fabletics Men says as millions adjust to life during the COVID-19 pandemic, 20 percent of its net proceeds will go to helping distribute urgently needed equipment and medication to partners in the U.S. and around the world.
The brand will be sold at Fabletics.com as well as all 40 Fabletics retail locations starting late April.
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