Kevin Hart Partners with Brüush Oral Care
Brüush Oral Care Inc. announced today that award-winning comedian and actor Kevin Hart has joined the brand as an investor and collaborator. Hart will play an active role within Brüush, bringing his talent to campaigns, content and social media – shaking up the all-too-often humorless, ignorable oral care category says the brand.
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“We couldn’t dream of a better partner than Kevin,” Aneil Manhas, founder and CEO of Brüush said. “We believe the brand’s stories are best told through smiles and Kevin makes people smile like no other. He is genuinely invested in our brand and together we will accelerate its potential. He is completely aligned with our mission to disrupt the oral care industry in North America – we are excited and humbled to bring him aboard as a strategic investor and partner.”
Launched in 2019, the brand says Hart will inject a powerful boost for brand recognition in an authentic and compelling way.
“I loved Brüush from the first time I tried it,” said Hart. “Our partnership makes a lot of sense given we both are obsessed with smiles, everything about it feels natural and authentic. Aneil and the team encouraged me to lean into my style of humor through the creative. Together, we are going to take Brüush to the next level of growth and break some of the norms of the category while we are at it.”
Kevin Hart’s first foray with the brand will highlight the unexpectedly perfect gift of the Brüush electric toothbrush.
The digital-first campaign kicks off with two spots of a comical, episodic campaign geared to expanding brand awareness across North America. For more info on Brüush visit here.
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