Kimora Lee Simmons Launches Baby Phat Beauty
Kimora Lee Simmons, founder and creator of Baby Phat is back on the scene with a new venture Baby Phat Beauty. The former supermodel and fashion mogul who launched the iconic streetwear brand more than 20 years ago has enlisted her now-adult daughters Ming Lee and Aoki Lee for the beauty brand’s first release — a three-piece body and lip set.
“I raised my kids this way, I raised a whole generation of people that way and I want them to know we’re still here, we’re still doing it.”
Kimora Lee simmons
“We are excited to dive into the beauty space with a unique multigenerational perspective,” Ming in a statement.
“Brands represent more than just products in today’s world, and it’s important for us to continue to be part of cultural and beauty conversations as we forge a new path for girls who look like us,” added Aoki.
The first launch for Baby Phat Beauty includes three different sets of a lip gloss, body lotion and scented, shimmery body spray all reflecting the spirit and personality of each woman.
Divine embodies Kimora’s commanding essence & legacy. Inspires by some of her favorite scents: bold florals and hints of vanilla.
“As women we are special, exotic creatures. I raised my kids this way, I raised a whole generation of people that way and I want them to know we’re still here, we’re still doing it.”
Opulence is inspired by Ming’s love for fashion, beauty & self-expression with notes of peach, midnight orchid and caramel.
“Thrive in the spotlight. Set the trends. Let others follow. Spontaneity fuels creativity. Do nothing without a hint of elegance.”
Ethereal is inspired by Aoki’s free-spirited attitude, and sense of independence with hints of green apple, red berries and hints of amber.
“The most important beauty tip our mom shared with us was that no product or technique will make us look or feel better than a smile.”
According to WWD, Baby Phat Beauty’s future releases include skincare, color cosmetics and a holiday drop.
View the collection here.
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