LeBron James Next Athlete Named to Iconic Wheaties Box
Wheaties announced today that LeBron James, one of the greatest basketball players of all time, will be the next athlete to adorn the cover of the iconic orange box. The box looks a little different this time. Alongside James is a collage of kids and families from the LeBron James Family Foundation’s transformational I PROMISE program in Akron, Ohio.
The wraparound image includes students and staff from the I PROMISE School, the groundbreaking Akron Public School opened by James’ foundation in 2018 that serves the district’s most at-risk students and their entire families.
James takes over the cover from Serena Williams, both of whom were named Associated Press Athletes of the Decade earlier this year. James will continue Wheaties’ 85 year-run of featuring sports champions on its collectible boxes.
“Growing up where we come from, to see my I PROMISE kids and families from Akron, Ohio, represented on the iconic Wheaties box means everything,” James said. “The movement we’ve started in Akron is about doing our part to uplift our community by first listening and then responding with the resources they need.”
“We will continue to do everything we can to create a better future for our kids and our community, and it starts with the students, teachers, and everyday champions you see on this box.”
The limited-edition LeBron James and I PROMISE Wheaties box is available now on www.shop.wheaties.com. The box will roll out on store shelves in the U.S. in the next several weeks.
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