LiP SMACKER® and Crayola®, have teamed up to create an exciting new collection of bold and colorful products— the LiP SMACKER® x Crayola® collaboration. The collection, pairs LiP SMACKER’s iconic best flavors with iconic Crayola crayon colors. It includes a five-piece Liquid Lip Gloss Party Pack, a Lip Balm Trio and an eight-piece Lip Balm Party Pack.
Each Crayola crayon-shaped lip balm and lip gloss was matched to a Crayola color associated with a flavor name. Flavor names include Jazzberry Jam™, Granny Smith Apple™, Banana Mania™, Cotton Candy™, Outrageous Orange™, Pink Sherbert™, and Wild Watermelon™.
“At LiP SMACKER, our mission is not only to deliver ‘Best Flavor Forever’ but more importantly, to inspire kids’ creativity and encourage self-expression. Crayola, a brand known for inspiring creativity and expressing emotions through colors, is a natural collaboration for LiP SMACKER,” said Stefano Curti, Global President of Markwins Beauty Brands.
This collaboration isn’t really a surprise given the fact that Crayola has collaborated with many beauty brands in their roll out of their color cosmetics products. In June 2018 they teamed up with ASOS and in 2017 they had a line with Clinique.
The LiP SMACKER® x Crayola® collection is available now at Target stores and target.com.