UGG has unveiled a new campaign for Winter 2020. The brand has paired duos across generations who support, challenge and inspire one another as individuals. The new global campaign highlights relationships and the spirit that brings families together. The #UGGLIFE campaign features actor Luka Sabbat and his father and creative director Clark.
It also features model Slick Woods and her son; legendary rock musician Kim Gordon and her daughter, poet, artist and model Coco; model Paloma Elsesser and her sister Ama; actress Sasha Lane and her brother Sergio; and fashion designers Mike Eckhaus and Zoe Latta.
“The world today can be complicated and difficult. To survive you need the love and support of your family. Whether it’s the family you’re born into or the family you create, it helps you grow and become the person you want to be. At UGG, we have always believed that family is important, because without them where would you find the courage to be yourself? With our #UGGLIFE campaign, we wanted to celebrate our friends, their families and their love,” Andrea O’Donnell, president, Fashion Lifestyle, Deckers Brands said.
From what started as a men’s surf brand in 1978 and transcended into a fashion industry authority, UGG® continues to show what it means to live the California lifestyle by being bold, provocative and free-spirited. Since then, the brand has evolved beyond the iconic boot into a family tied together by #UGGLIFE.