Lupita Nyong’o Shines for Saks Digital Spring Campaign
Saks, a premier luxury fashion retailer, debuted its digital-first spring 2022 campaign featuring Academy Award-winning actress Lupita Nyong’o. The seasonal campaign celebrates why fashion is fun again by showcasing the bright, bold styles of the season through an optimistic, fresh, and timely storytelling lens, said Saks. Spring campaign star, Nyong’o, spoke with Saks about her passion for style, upcoming role in Black Panther: Wakanda Forever, her favorite red carpet looks and personal career highlights.
“[I approach my red carpet style] with curiosity and a sense of humor,” shares Lupita Nyong’o when asked about her attention-getting movie premiere looks. “I love dressing up, it just reminds me of being a kid and coming up with outfits from sheets and towels and things. It’s a chance to make believe and to just live at a higher level. So, I have fun with it.”
The video interview lives on Saks’ Instagram (@saks) channel and can be found on Saks.com in The Edit. Nyong’o was styled by friend and celebrity stylist Micaela Erlanger and photographed by Joshua Kissi.
The Saks It List is found on Saks.com and each season outlines the must-have trends, highlighting what is breaking through the fashion scene. Top trends for the spring season include barely-there tops, cutouts, shoulder bags and short suits.
“As a fashion authority, Saks strives to bring new, exciting and unique voices in design to our customers and this season is no exception,” said Tracy Margolies, Chief Merchandising Officer, Saks. “We are dedicated to providing the very best assortment and this campaign reflects the fun trends of the season to come.”
Sarafinasaid: Lupita starring in this spring campaign for Saks was a surprise to me. I feel like I hadn’t seen her in the past couple of years in any campaigns except Lancome, so seeing her back in the limelight is refreshing.
She’s effortlessly beautiful, stylish and she has an innate sophistication where she could truly rock a paper bag, and no one would bat their eyelashes. So in closing, Laquan Smith, Brandon Maxwell and Mônot all have me ready for spring fashion!
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