marc jacobs beauty announced Lila Moss as the newest face of the brand for Spring 2019 fronting all of the brands major campaigns.
In the lead campaign image, Lila wears fineliner ultra-skinny gel eye crayon in (grape)vine; one of five brand new, limited-edition colors debuting for Spring 2019. Fineliner is a smooth, waterproof eyeliner with a transformative gel formula which glides on precisely for flawless application, then sets in place for all-day wear – a liner so fine with the power to makes eyes appear so bold.
This is the first official image of the campaign featuring Lila, shot by David Sims with creative direction by Katie Grand, makeup by Diane Kendal, hair by Guido Palau and nails by Jin Soon Choi.
“When i met Lila Grace for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mom, Kate Moss, and other friends and family. At just 6 years old, Lila’s strong character, demeanor and great beauty was already very apparent,” Jacobs said.
“The next time i saw Lila was in August of 2011 at Kate’s wedding, her character was even more dynamic and her beauty even greater. This past July is the last time I saw Lila when Kate brought her to the set of our marc jacobs beauty campaign shoot with David Sims.”
“It is with great pride and a full heart that I share this first image from our shoot with the incredible Lila grace in her first ever beauty campaign for marc jacobs beauty. Lila’s beauty, composure, patience and kindness made this project even more special than i could have imagined. with each look we photographed, she got into each character effortlessly and gracefully.”
Lila joins iconic women such as Jessica Lange, Edie Campbell, Winona Ryder, Aya Jones, Kaia Gerber and Adwoa Aboah, who have previously served as faces of the brand.
The marc jacobs beauty Spring 2019 collection will be available globally beginning February 2019 at Sephora stores worldwide, sephora.com, select marc jacobs stores, marcjacobsbeauty.com, net-a-porter.com, neiman marcus, bergdorf goodman, harvey nichols, and harveynichols.com.