Coach has unveiled its 2019 holiday campaign “Wonder For All,” starring rapper Megan Thee Stallion in her first-ever fashion campaign, actress Yara Shahidi, model Kate Moss, Spike and Tonya Lee, and more friends of Coach.
The campaign follows the band of revelers as they gather at an impromptu party at a New York brownstone. Capturing the magical mood of the season, it champions the belief of coming together for the holidays and the inclusive, authentic spirit of New York.
The campaign also introduces the house’s new Horse and Carriage collection. Seen on Kate Moss and a new version of the Kat Saddle Bag, the collection reimagines Coach’s iconic Horse and Carriage motif as a cool, colorful pattern on bags and ready-to-wear. First introduced in the 1950s, the Horse and Carriage is a symbol of Coach’s legacy of leathercraft and New York heritage, and the house’s first-ever code.
“Wonder For All” is also a series of short films written and directed by Bunny Kinney. Featuring Spike and Tonya Lee, actress Camila Morrone, Ben Sinclair, as well as special appearances by the Shahidi family and the Newark Boys Choir. The films celebrate the magic and spontaneous fun of being together during the most festive time of year.
★❤︎Megan Thee Stallion