Movado introduces a new Special Edition Movado Edge collection, developed in collaboration with world-renowned industrial designer Yves Béhar and his design firm fuseproject.
They claim it’s a breakthrough design that brings a dynamic new level of artistry and innovation to the legendary Museum Dial, created in 1947 by artist Nathan George Horwitt.
The Movado Edge collection first premiered in 2015 to critical acclaim.
“We are excited to continue our creative collaboration with Yves Béhar and to celebrate the one-year anniversary of the launch of Movado Edge with these new special edition timepieces,” Efraim Grinberg, chairman & CEO, Movado Group said.
“Edge represents an incredible opportunity to take the purity and distinctiveness of the Museum Dial in creative new directions, and we are extremely proud of this latest result.”
Stark and striking, the iconic Museum dial has no numbers. It is defined only by a solitary gold dot at 12 o’clock, symbolizing the sun at high noon, while its simple moving hands suggest the daily rotation of the earth on its axis. This conceptual, groundbreaking dial is one of the most acclaimed watch designs of all time, and one of the most important of the 20th Century.
Edge reinterpreted Horwitt’s original design in three dimensions, with the signature dot emerging from the dial’s curved, newly textured landscape, and sculpted ridges around the edge suggesting the sun’s rays, while subtly marking the minutes.
The transformative launch collection included men’s, women’s and chronograph models on stainless steel link bracelets and black leather or rubber straps.
“A year ago, we introduced the Edge collection for Movado – one of the brand’s most important design collaborations since the creation of the iconic Museum Dial watch in 1947,” Yves Béhar, founder and principal designer, fuseproject said.
“On the first anniversary of Edge, I designed a Special Edition signature line constructed with a dial made of a unique casting process, and with an organic pattern that celebrates the subtleties of the original collection.”