MISSGUIDED Debuts “However You Nude” Campaign
MISSGUIDED has debuted “However You Nude,” a powerful campaign intended to push boundaries and reimagine the ‘norm.’ With captivating imagery and a provocative video, the campaign introduces a collection that celebrates everybody – every shade and every shape.
“Empowerment is at the heart of what we stand for and while we’re proud of that, it has to be for everyone,” said Nitin Passi, founder and CEO of MISSGUIDED. “This campaign powerfully says who we are and also shows what we aspire to be, not only opening a window into the breadth of what we offer, but also now better covering the skin tones that match the diversity of our customers.”
With the mission to promote equality, body confidence, and sex-positivity, MISSGUIDED partnered with Models of Diversity, a charity that advocates for greater diversity in the fashion, beauty and media industries where people of minority ethnic origin, older people, larger and smaller people, people with disability, and non-binary gender people are under-represented.
Through a competition launched last month open to anyone able to submit an unfiltered photo on Instagram, Models of Diversity and MISSGUIDED cast seven out of over 2,500 applicants to model in the campaign alongside nine other inspirational people says the brand.
The campaign features models such as trans advocate Dani St. James, who co-founded “Not A Phase”, a charity which supports trans youth, Joy Cooper, an advocate for people with Ileostomy bags, Nicki Donnelly, who is determined to inspire others and normalize disability after her paralysis while in the police force, Celine Agyemang, a body-positive curve model, and Kyle Devolle, a non-binary model, fashion designer and celebrity stylist.
The 78-product collection is now available at MissguidedUS.com. The sizes range from 0-24 and retail for $11-$73.
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