Missguided Teams with Sean John For Women’s Collection
Missguided, a global fast-fashion brand, and iconic streetwear brand Sean John have teamed up for the SEAN JOHN X MISSGUIDED women’s collection. The brands say united in their mission to inspire creativity in expression and self-confidence, they invite the next generation of future icons to be unapologetically themselves through this timeless streetwear collection.
“Real disruption that resonates with customers isn’t just about getting ranges and collaborations right, it’s about being prepared to break new ground,” Missguided Founder & CEO Nitin Passi said. “And with SEAN JOHN X MISSGUIDED, that’s precisely what we’ve done – the first Sean John collaboration for women, built around how we know the Missguided customers want to look. And this is more than a one-off – we’ll be unveiling additional Sean John x Missguided ranges as our partnership builds.”
Fronted by artist BIA, the The 114-piece range combines Sean John’s legacy with contemporary streetstyle for an aesthetic grounded in true authenticity. As Sean John’s first women’s collaboration, SEAN JOHN X MISSGUIDED is meant to empower its wearers to be seen, use their voices, and embrace their individuality.
Inspired by the history of the Sean John brand and its music heritage, the collection features the velour, nylon and sweat fabrics synonymous with Sean John’s classic styles. The range offers joggers with coordinating hoodies, oversized t-shirts, bike shorts, mini dresses, leggings, bodysuits, intimates and accessories.
“I remember how iconic Sean John was to me growing up, it represents a Hip-hop legacy that I feel empowered in,” BIA said. “This whole collection is my style. I pride myself on being able to dress in baggy clothes while still being sexy. I love what Missguided represents and how they empower me to be my true self! I think that really shines through in the campaign.”
Sean John says the brands’ classic styles are updated in contemporary silhouettes with the signature pieces loved by Lil Kim, Rihanna and Paris Hilton reimagined for future idols. The statement bandana print seen throughout the collection is a nod to Jennifer Lopez’s iconic Sean John moment from the 2000s.
The collection is available now at www.missguidedus.com, available in sizes XS to Plus and retailing from $22.00 – $152.00.
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