Moroccanoil®, the iconic, global leader in argan oil-infused beauty, announce their NEW Moroccanoil Color Complete Collection. In the brand’s first foray into the color space, Moroccanoil takes a revolutionary 360-degree approach to color care, addressing the full scope of color-degradation, color-change and color-fade with a complete regimen of products for both in-salon and at home.
Working as a holistic color care regimen, the groundbreaking collection is the first of its kind with advanced proprietary technologies to combat all daily sources of color loss—including chemical damage, mechanical damage, oxidation and heat styling—which all affect color-treated hair’s richness and vibrancy. After 10 washes, the Moroccanoil Color Complete Collection is scientifically proven to extend color life and vibrancy by 100%, according to the brand.
“It’s an exciting time for the brand to enter the color care category with breakthrough argan oil-infused technologies, especially as we now celebrate ten years of innovation,” Moroccanoil Co-founder Carmen Tal said. “Thanks to the Moroccanoil Color Complete Collection, the days of having to choose between healthy hair and rich, vibrant color are finally over!”
STEP 1: Moroccanoil ChromaTech PRIME
The first step of the in-salon regimen is ChromaTech PRIME, which helps to increase color deposit and equalize porosity for more even results, while gently soothing the scalp to minimize discomfort during a color service.
STEP 2: Moroccanoil ChromaTech POST
Featuring NEW proprietary, breakthrough COLORLINK™ technology, this vital post-color service works to help create special cross-links throughout the hair’s keratin structure, helping to trap color within while simultaneously forming a protective shield to help prevent color loss.
STEPS 3 & 4: Moroccanoil Color Continue Shampoo & Conditioner [8.5 FL.OZ., $26 & $27]
A critical part of the at-home Color Complete regimen, Moroccanoil Color Continue Shampoo & Conditioner also feature exclusive COLORLINK™ technology to continuously repair and restore the hair following color services. This duo works in synergy to provide intense nourishment and help improve hair’s quality, resulting in superior color retention.
STEP 5: Moroccanoil Protect & Prevent Spray [5.4 FL.OZ., $30]
Finally, for maximum prevention from color fading and brassiness, Moroccanoil Protect & Prevent Spray acts as a leave-in conditioner and shield, helping to neutralize free radicals generated by pollution and environmental stressors while absorbing damaging UV rays.
Products are available now for pre-sale on Moroccanoil.com and on May 1, 2018 at select national retailers and salons as well as on Moroccanoil.com.
♥♥
