Nautica, fashion and lifestyle brand announced a 2017 partnership with GRAMMY® nominated music artist and Nautica brand enthusiast, 19 year-old Lil Yachty.
The name, Lil Yachty, comes from Yachty’s group of friends from high school, called the “Yacht Club,” who enjoyed fashion and made music together; it is where his signature nautical theme of boats and anchors, and introduction to Nautica clothing originated.
As a Nautica brand Creative Designer, Lil Yachty will work with Nautica to design a capsule collection as well as be featured in digital and social media advertising campaigns.
“Nautica is like a part of me,” Lil Yachty said. “It’s for kids, sailors, grown men, and cool people. The designs – the old designs, the new designs, I think it’s dope. There’s not really much out there like Nautica.”
Lil Yachty, a self-proclaimed Nautica fanatic, who scours the internet to find one-of-a-kind vintage Nautica pieces, will work with the brand to design a special heritage capsule collection that will incorporate his own personal aesthetic, with some of the brand’s most iconic pieces.
Good information. Glad corporate is paying attention to black power.