New Affordable Natural Hair Brand ‘Emerge’ Exclusively at Target
New affordable natural hair brand ‘Emerge’ exclusively at Target. Unilever and Sundial Brands have launched a new line of natural hair care products for what they call Generation Z multicultural women. The companies say Emerge was designed for today’s next-generation naturals who want to explore different hairstyles and lifestyles. The brand was founded to provide natural hair care at an accessible price point. They say with the Emerge six-piece product range young women can braid, twist-out or wash-n-go without breaking the bank.
“Gen Z women want to style their hair boldly and change up their look often without worrying about frizz or flyaways. Our formulas are powered by nature and inspired by our consumers to allow them to style their hair as creatively as they would like without the added stress whether they are hitting the stage or the classroom,” Nicola Chung, Sundial Brands Sr. Director of Innovation said.
More than a hair care line, the brand says it understands that self-expression and creativity are important parts of who Gen Z is, however young women of color often don’t get the opportunities and access needed to pursue their creativity and many are getting left behind at the start of their careers.
“We’re committed to reaching 100,000 young women nationwide by 2025 to help them emerge their true, authentic and creative selves. Our partners will enable us to help young women gain access to networks, experiences and resources they need to succeed in their creative endeavors no matter how they define creativity,” said Soumya Donkada, Innovation & Strategy at Unilever.
The six-product line that includes shampoo, conditioner, leave-in conditioner, a buttercream, hair mask, and hair gel is available now for only $6.99. Yes, everything is only $6.99.
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