In an exclusive hook-up, H&M announced G-Eazy x H&M, a collection of new season menswear essentials selected by the hip hop newcomer.
G-Eazy the recording artist and producer has worked creatively together with H&M to develop the new spring season pieces that define his personal style.
“My style is like my signature and part of my creativity, it’s my way of expressing myself as an artist. I’m so proud of the G-Eazy x H&M collection and I’m excited to share it with the world,” he said.
“G-Eazy is such a cool guy, he defines the menswear moment right now and it’s been a real pleasure to work with him on these sharp pieces. We love his unique take on streetwear with tailoring, and his love of checks and vivid color. We look forward to reveal more about the collection with all G-Eazy and H&M fans.” Andreas Löwenstam, H&M’s men’s head of design said.
The G-Eazy x H&M collection drops on March 1 at H&M stores worldwide and online.