Olivia Kim, Vice President, Creative Projects at Nordstrom, has a new collection with Nike delivering fresh takes on five Nike footwear canvases including the Nike Air Force 1, Air Mowabb, Air Footscape, Air Max 98 and Air Jordan IV. The Nike by Olivia Kim Collection also comes with 16 apparel and accessory pieces.
The assembled pieces form a perfect confluence of classic Nike and Jordan designs and Olivia’s style — which is rooted in the rave and hip-hop styles defining ‘90s New York.
The collection’s name, “No Cover,” is somewhat of a double entendre to a cover charge one would associate with New York nightlife. In Kim’s eyes, this collection is meant for everyone – men and women, the young and the old – in order to promote no judgments and no rules.
Additionally, Kim’s selection of the silhouettes is predicated on her own latent desires: While she loves New York streetwear from the 90’s, at a time when a majority of the fashion-forward styles and fresh colors were made for men and she could never find anything in her size.
Paired with the statement footwear designs that reimagine Nike icons of the era, the collection’s apparel is reminiscent of Kim’s own free-spirited teenage wardrobe. The collection features vibrant pink, volt, blue, orange and red colors, with the fleece hoodies and graphic tees featuring mini swooshes in glitter pink.
“The collection, in a sense, very much matches the personalities of these people who inspire me,” says Kim. “It’s amazing to have Megan Rapinoe, John Waters and Binx Walton as faces of the campaign.”
The collection is available at Nordstrom x Nike boutiques, including the new Manhattan location at Nordstrom NYC, online at Nordstrom.com/xNike and on SNKRS on October 31.
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