Nobu Hospitality Announces First Hotel in Africa
Nobu Hospitality has announced the opening of its first hotel and restaurant in Africa. The expansion into Marrakech, Morocco is a collaboration between Hivernage Collection, MC Hotels and Nobu Hospitality which will lead the transformation of The Pearl Marrakech into a Nobu Hotel and Restaurant.
“We are excited to be working with Ahmed Bennani and his Hermitage Collection, and again with Daniel Shamoon and MC Hotels on this exciting project,” Trevor Horwell, chief executive officer, Nobu Hospitality said. “An increasing number of hotel owners today want to maintain the integrity of their properties, whilst having an appetite to work with us to enable complete differentiation, revenue advantage, and leveraging our food and beverage prowess. “
“The global health and economic crisis have underscored this, and with Nobu’s strong appeal to the local market as well as the international traveler, we are pleased to provide such advantage.”
Nobu Hospitality, founded by Nobu Matsuhisa, Robert De Niro and Meir Teper says Nobu Hotel Marrakech will be located in the Hivernage district, steps from the historic heart of the city, souks and vibrant Djemaa el-Fna.
Transformed into a luxury lifestyle destination, the hotel will house 71 spacious guest rooms and suites, a selection of dynamic dining venues and rooftop spaces, 2,000 square meters of luxurious spa and fitness center, indoor and outdoor swimming pools and meeting and event space.
“The partnership with Nobu Hospitality in the launch of the Nobu Hotel and Restaurant Marrakech will enable our existing Pearl Hotel to be taken to the next level,” Ahmed Bennani, president, Hivernage Collection said.
“It is further significant as the launch in Marrakech will be the first Nobu Hotel in Africa. Marrakech as a destination fits seamlessly within the Nobu Hotel collection and we expect it will be embraced by the strong base of European and U.S. Nobu customers.”
The Nobu Hotel Marrakech is expected to open in the 3rd quarter of 2021.
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