Prima, CBD Wellness Brand Lands in Sephora

Prima CBD Wellness Brand Lands in Sephora

Prima, CBD Wellness Brand Lands in Sephora

Prima, a clean wellness and beauty brand elevating hemp-based CBD announced its first national retail partnership with Sephora. The brand will be a part of the Clean at Sephora collection this Spring.

“At Prima, purity, performance, and transparency are our top priority,” Prima Founder & CEO Christopher Gavigan said. “We are obsessively passionate about bringing an unparalleled level of trust, integrity, and expertise to consumers.” 

Prima will also launch two new products, The Afterglow™️ and Enlightenment Serum that will be carried in Sephora.

Prima’s existing product line:

  • The Afterglow™️clinically-tested, deeply restorative cream with 500 MG of hemp cannabinoids with ayurvedic adaptogen complex + 4 types of hyaluronic acid ($96.00)
  • Enlightenment Serum: concentrated boost for vital hydration and even skin tone with 100 MG of hemp cannabinoids with saccharide complex + niacinamide ($42.00)
  • Skin Therapy: ultra-rich body butter with 5 organic oils and butters and 275 mg CBD to soothe and replenish dry, dehydrated skin, ($38.00)
  • Night Magic: facial oil for improved radiance, tone and balance, infused with 13 potent botanical oils and 300mg hemp cannabinoids with naturally occurring CBD, the first CBD product to be awarded the MadeSafe certification. Clinically proven to improve skin hydration by 33% and skin firmness by 16%. ($88.00)
  • R&R Cream: advanced recovery rub for soothing comfort, featuring 750 MG of hemp cannabinoids and a beneficial botanical blend of menthol, rosemary, lavender and tea tree to encourage total relaxation. ($55.00)
  • Soak It In Bath Gem: effervescent mineral soak for relaxation and recovery made with pure, whole plant hemp extract with naturally occurring CBD and botanicals known to calm and ease. ($16.00)

The Clean at Sephora program launched in Spring 2018, and indicates brands that are formulated without a list of over 50 ingredients, including parabens, formaldehydes, MIT, phthalates, nanoparticles, and more.

Find Prima products here.

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