Reebok announced yesterday the newest member of the Reebok family with the appointment of R&B artist, dancer, actress and famed sneakerhead Teyana Taylor, as an official brand ambassador.
Taylor will join Reebok’s like-minded collective of innovative and inspirational creators, including the likes of Future, Gigi Hadid and Kendrick Lamar.
Taylor will spearhead the re-release of the Reebok Classic Freestyle Hi, the first fitness sneaker that was specifically designed for women.
First introduced in 1982, the Freestyle Hi was a groundbreaking silhouette that embodied then exactly what Taylor represents today: fearlessness and bold expression.
Reebok said that Taylor is known for her provocative moves, her unapologetic style, and her freedom of language in music, fashion and dance – all characteristics that also describe the Reebok Classic and the Freestyle Hi in particular.
“Teyana Taylor is the perfect collaborator to join the Reebok family,” Todd Krinsky, Global Vice President of Reebok Classic and Entertainment said. “She is a risk-taker who brings her own perspective to every project and she stands uniquely at the intersection of fashion, music and fitness, which are the core tenets of Reebok Classic. This partnership continues to solidify Reebok’s commitment to women who express themselves through confidence in style.”
Taylor and Reebok previously collaborated on brazen red colorway of the Question Mid as part of the 20th Anniversary of the iconic Allen Iverson sneaker in 2016, called the “Question Mid Teyana T.”
No stranger to sneaker collaborations, Taylor had major success with Adidas and the release of her Harlem GLC’s in 2013.
Taylor will initially support the re-release of the Freestyle Hi in 2017 with its three OG colorways – the Triple Red, Triple White, and Triple Black – currently available at www.reebok.com and select retailers nationwide, with additional colorways to come throughout 2017.
“Reebok has always been a brand that’s been very special to my heart ever since I was young,” Taylor said. “Freestyles were all I wanted to wear growing up so it feels like everything’s come full circle with this partnership. The 5411’s really opened the door for creativity in women’s fashion, it gave permission for sneakers to be feminine. I’m honored to be the face of the Freestyle campaign for everything it stood for yesterday and what it still represents today.”
