Regina King Teams with Vaseline® for ‘Equitable Skincare’
Regina King has teamed up with Vaseline® for the brand’s new campaign ‘Equitable Skincare for All,’ an initiative that looks at healthcare inequities and its impact on skin health and access to dermatological care. Vaseline says it has been committed to helping heal skin everywhere, but this goal can’t be achieved if Black and Latinx communities don’t have access to equal care due to systemic racism.
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Skin health for Black and Latinx communities continues to be underserved and without access to proper care comes the likelihood of misdiagnosis or no diagnosis leaving them at risk for long-term consequences says the brand. Representation is also an issue in dermatological care with only 3% of practicing dermatologists identified as Black and 4.2% identified as Latinx.1
“I love being a Black American woman. Using my platform to celebrate who I am affords me the opportunity to remind people who look past the dissimilitude, that the inequities experienced by Black people still exist,” said King, actress and Vaseline Brand Ambassador and Creative Director. “Black and Brown people have been at a disadvantage for far too long. The lack of access to healthcare resources is still a huge concern.”
“It’s important to shed a light on the inequalities that exist and be part of the solution alongside a brand that does as well.”
Vaseline says they are dedicated to creating change to heal the skin of those who don’t currently receive quality and impartial care by focusing on three important areas:
Education for Skincare Professionals
In partnership with Medscape, the leading online global destination for physicians and healthcare professionals (HCPs) worldwide, Vaseline® has sponsored the development of a program to equip dermatologists and medical practitioners to better treat, diagnose and care for skin of color. These learning modules will cover treatment for common skin conditions such as acne and scarring, seborrheic dermatitis and atopic dermatitis specific to skin of color.
Resources for the Community
To further meet the skin health needs for people of color with trusted resources and education, Vaseline® has partnered with HUED, a first-of-its-kind healthcare technology startup and website that connects patients with medical professionals that specifically understand their cultural, physical, and mental health needs. Through this partnership, Vaseline® co-created a search tool specifically focused on helping people identify and connect with dermatologists of color and those experienced in treating skin of color.
Providing Access to Care
Vaseline continues providing access to care with Direct Relief, which has been an ongoing partnership for the past 5 years through The Vaseline® Healing Project. This partnership helps to support a network of nonprofit health centers and clinics that provide affordable, comprehensive, and culturally competent services to those who need it most.
For additional information on how Vaseline® is working towards equity in skincare visit Vaseline.com. Visit Huedco.com/Vaseline to find medical resources and book an appointment with a dermatologist near you.
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