Well-known for his hustle, Grammy-nominated Rick Ross has spent a decade at the top of the rap game. He’s also gained as much — if not more — notoriety as one of the industry’s top style icons…with the best beard in the game, according to Ross and company.
So, when it came to his next business project, creating a collection of grooming products was naturally the next step. The nine-piece line, which will consist of a Luxury Beard Oil, Shampoo, Conditioner, Hair & Body Wash, Styling Gel, Shaving Cream, Aftershave Balm, Classic Pomade and Strong Styling Wax will retail for $12.99 to $15.99.
“I always get asked what I use to keep my beard so fly and real bosses help other bosses stay blessed so, I knew I needed to bring the people what they wanted,” Ross said. “From the shower to styling, the RICH by Rick Ross collection has something for every guy out there, and at a price that won’t knock your hustle. I promise you, with RICH by Rick Ross, your style will be untouchable.”
Every product in the RICH by Rick Ross collection is sulfate and paraben free and contains The Boss Experience, a triple-threat elixir composed of luxurious, yet powerful ingredients:
- Champagne Extract – Contains anti-aging antioxidants and a small amount of proteins that help to remove impurities, repair and rejuvenate damaged hair and reduce hair loss.
- Caviar Extract – Fortify, moisturize and provide anti-aging and UV-protectant benefits to hair and skin instead, thanks to an overload of amino acids, vitamins (D, A, E, B12), minerals (sodium, potassium, phosphorus, magnesium and calcium), omegas (3 and 6) and essential fatty acids.
- Hemp Seed Oil – This ultra-moisturizing and emollient oil helps to calm, soothe, plump and hydrate tired, dry skin & hair, while also balancing oil levels and providing anti-aging benefits.
A pre-order of the RICH by Rick Ross collection in a VIP briefcase is currently available on www.RICHByRickRoss.com; limited quantities of individual products will also be available in May 2018.
National rollout will begin July 2018, including at select Sally Beauty Supply Stores and www.SallyBeauty.com.