Hourglass Cosmetics has announced British supermodel Rosie Hungtington-Whiteley at its first-ever brand and beauty ambassador. In her new role for Hourglass, Huntington-Whiteley will contribute content and take part in promotional events, according to reports.
“Rosie is a timeless beauty, but she’s also modern, confident and relatable, all of the things that Hourglass represents,” Hourglass’ founder and CEO Carisa Janes said.
“We were honored to count her as a fan, but we’re even more excited to call her our new brand ambassador.”
The 32-year-old supermodel and entrepreneur has had previous beauty partnerships with bareMinerals, Burberry and Amyris for its Pipette baby range among others . Last year she launched her own beauty website Rose Inc. featuring make-up tutorials, skin care guides and a curated line of shoppable products across skincare, make-up and hair care.
“I met Carisa through a mutual friend and over a two-hour lunch and endless conversation on our shared love for beauty and business, the idea of partnering together was a natural next step,” Hungtington-Whiteley said.
Rosie Huntington-Whiteley Partners with Hourglass — her first appearance will be for the brand’s new Vanish Airbrush Concealer and Confession Ultra Slim High-Intensity Refillable Lipstick, which will launch in the spring.
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