Sarah Jessica Parker Unveils STASH

Sarah Jessica Parker, former Sex and the City star and fashionista reveals her latest fragrance STASH available exclusively at Ulta Beauty now.

Parker worked closely with IFF perfumers Clement Gavarry and Laurent Le Gurney who helped create her first fragrance, LOVELY.

STASH is a sensual aromatic woody Eau de Parfum Elixir Spray. It wraps raw, sexy masculine notes with flirtatious, feminine notes to create a universally sexy scent.


  • TOP NOTES: grapefruit zest, black pepper and sage
  • MIDDLE NOTES: cedarwood atlas, patchouli, ginger lily and pistachio
  • DRY NOTES: olibanum, massoia wood, vetiver and musk

“When we were creating this fragrance it felt so original, unique and subversive…like we were working on a secret government project. I thought of the name STASH, because the fragrance came to resemble a precious stone – something you have to stash away because it’s so valuable,” Parker said.

“There’s a Dr. Seuss book called ‘Oh, the Places You’ll Go!’ When people smell this… oh the places that it will go. The bags, the briefcases, the pockets, the trench coat pockets, the backpacks, the subways, the airplanes. No one is going to leave it behind.”


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