Seagram’s Escapes Partners with Cynthia Bailey and Eva
Reality TV stars, models and entrepreneurs Cynthia Bailey and Eva Marcille have teamed up to launch a new program with Seagram’s Escapes that will specifically feature and highlight Black-owned businesses to help drive support during the upcoming holiday season.
The brand says they together will leverage their wide online audiences to promote the Seagram’s Escapes Holiday Marketplace: Featuring Black-Owned Businesses through social media, publicity campaigns and more.
“As a Black businesswoman myself, I know how important it is to support Black-owned businesses. A lot of us took a major hit during the coronavirus shut down and are struggling to stay afloat,” Bailey said. “By supporting Black-owned businesses you enable communities to become stronger by investing in small businesses that help to sustain them.”
“Seagram’s Escapes Holiday Marketplace: Featuring Black-Owned Businesses is a great opportunity to support Black-owned businesses and I’m thrilled to launch this program with Seagram’s Escapes.”
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The program will highlight Black-owned businesses online during the holiday shopping season from Nov. 15 through Dec. 31. Each participating business will have its website featured on Seagram’s Escapes virtual marketplace and will be promoted to fans of the brand and its celebrity partners.
In addition to being highlighted online, three participating businesses will be selected by Seagram’s Escapes and the reality TV stars to receive grants of $10,000 each.
Black-owned businesses should apply here through October 15.
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