Selena Gomez’s Rare Beauty Launches at Sephora

Rare Beauty Launches Sept. 3 at Sephora in U.S., Canada and Mexico

Selena Gomez's Rare Beauty Launches at Sephora

Selena Gomez’s Rare Beauty Launches at Sephora

Rare Beauty, the mission-driven beauty brand founded and created by Selena Gomez, announced the launch of its first line of beauty products in the United States, Canada, and Mexico. Rare Beauty says it uses unique formulas to create breathable and airy makeup that goes on easy for adjustable coverage and a fresh finish, without hiding what makes people unique. 

Selena Gomez's Rare Beauty Launches at Sephora
Photos: Rare Beauty

The complexion products include the Always An Optimist Illuminating Primer, Always an Optimist 4-in-1 Mist, and the Liquid Touch Weightless Foundation & Liquid Touch Brightening Concealer, which are each available in 48 shades to suit all skin tones.

Selena Gomez's Rare Beauty Launches at Sephora

The Rare Beauty release also includes Perfect Strokes Matte Liquid Liner inspired by a calligrapher and is comprised of more than 1000 individual hairs. 

A Blot & Glow Touch-Up Kit, Gratitude Dewy Lip Balm in eight shades, Lip Souffle Matte Lip cream in 12 shades, Positive Light Liquid Luminizer in eight shades, Soft Pinch Liquid Blush in eight shades (four dewy and four matte), Brow Harmony Pencil & Gel, and three tools.

Selena says her passion for beauty products was born at a young age, from the moment she sat in her first makeup chair. Over the last two years, she channeled that love into the development of Rare Beauty. She wanted to create a beauty brand that goes beyond physical products, helps people feel good about themselves, and celebrates what makes them unique.

The actress and singer openly discusses the “beauty myth” and the unrealistic expectations set by society that are impossible to achieve. She created Rare Beauty to challenge the beauty myth of physical perfection.

Selena Gomez's Rare Beauty Launches at Sephora

“I’m so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare,” Selena Gomez, founder and creator of Rare Beauty said.

“These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.”

Rare Beauty will be available on Sept. 3, at, Sephora stores, including Sephora inside JCPenney, and

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