Sephora at Kohl’s Partnership Coming in 2021
Sephora and Kohl’s has announced a long-term strategic partnership to create a new era of elevated beauty at the department store, with the new “Sephora at Kohl’s” storefront space. Kohl’s says the space will be a fully-immersive, premium beauty destination, designed within 2,500 square feet and prominently located at the front of the store. The first 200 locations are slated to open in Fall 2021, and expand into at least 850 stores by 2023.
“The Kohl’s and Sephora partnership will bring a transformational, elevated beauty experience to Kohl’s from the top global name in beauty,” said Michelle Gass, Kohl’s chief executive officer. “This new collaboration is an excellent example of two customer-centric, purpose-driven companies leveraging each other’s strengths to make aspirational beauty far more accessible to millions of customers all across the country.”
“It’s an extraordinary time of change, and I am thrilled to partner with Sephora, a brand that shares our values and our passion for innovation and reinvention. Today’s announcement is a perfect illustration of the bold moves we are making at Kohl’s to accelerate our growth and reimagine our future for the next era of retail.”
Kohl’s says this new collaboration will draw younger customers to the department store. This isn’t a new move for Sephora who has an ongoing partnership with retailer J.C. Penney. Big department store brands are latching on to uber-successful beauty retailers as a way to stay competitive in the future. Recently, retail giant Target announced its partnership with ULTA Beauty coming to its stores in 2021.
Additionally, the Sephora at Kohl’s experience will launch on Kohls.com in Fall 2021.
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