Smashbox Announces New Celeb Collaboration

Smashbox teamed up with Pretty Little Liars actress Shay Mitchell for its latest campaign featuring eyeshadow palettes.

Mitchell will appear in a series of seven YouTube clips, created with Smashbox, to demonstrate how to use each of the brand’s latest eye shadow palettes.

The new range includes seven eye shadow palettes designed to create seven different looks. Each includes six coordinated colors and two base shades. The collection includes: Ablaze, Bold, Golden Hour, Matte, Smoky, Metallic and Softlight for $25.

Davis Factor, founder and photographer at Smashbox, said that Mitchell was “perfect” for the campaign.

“Shay Mitchell, the star of our Cover Shots campaign, is the perfect person to represent these pigment-packed eye palettes. She has a gorgeous, versatile face that can pull off unlimited eye looks, and photographs beautifully in every frame.”

The collection will be available on the Smashbox website as well as in Boots stores and on the Boots website.


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