MAGNUM Ice Cream was joined at the Cannes International Film Festival by designer Alexander Wang and supermodel Bella Hadid to launch their collaboration for MAGNUM’s “Take Pleasure Seriously” campaign.
As part of the campaign, a short film starring Hadid and Wang was created to celebrate the craft and quality that goes into creating the iconic range of ice creams. In addition, MAGNUM unveiled a MAGNUM X ALEXANDER WANG limited edition handmade cooler bag in celebration of the distinctive craft and expertise that both Wang and MAGNUM embody, as told by the company.
The leather-wrapped cooler bag is the result of a truly unique collaboration with MAGNUM and Alexander Wang.
“I’m excited to finally be able to share the MAGNUM X ALEXANDER WANG cooler bag here in Cannes,” Wang said. “Today is the result of months of incredibly hard work on a very unique project. As you will hopefully see, the bags were designed to capture the craft and expertise that I share with MAGNUM. This collaboration allows for an indulgent MAGNUM whenever and wherever you want.”
Hadid also shared her enthusiasm for the collaboration, saying:
“I’m a strong believer in living life to the fullest, which is why I am so excited to be working with Alexander Wang and MAGNUM on this project. The MAGNUM X ALEXANDER WANG cooler bag allows you to enjoy an indulgent moment wherever and whenever. I’ve truly enjoyed developing this collaboration, and hope we inspire others to take pleasure seriously.”
THE MAGNUM X ALEXANDER WANG COOLER BAG
The MAGNUM X ALEXANDER WANG bag is a luxurious leather wrapped limited edition cooler bag embodying MAGNUM and Alexander Wang’s aesthetic. With his unconventional take on fashion, Alexander Wang is able to inject both indulgence and elegance into this unexpected collaboration. An extraordinary piece to be envied by those who take pleasure seriously and want to enjoy the pure indulgence of a MAGNUM whenever and wherever.
The MAGNUM X ALEXANDER WANG limited edition cooler bag is now available to buy worldwide on www.alexanderwang.com at a MSRP of $895.