Tabitha Brown Teams with McCormick for Exclusive New Seasoning
Vegan influencer Tabitha Brown has partnered with the McCormick® brand for an exclusive new seasoning just in time for the summer season. The McCormick Sunshine All Purpose Seasoning is a salt-free, Caribbean-influenced, bright, warm blend, inspired by Tabitha’s joyful personality and recipes.
In a video posted on her Instagram, Tabitha gave followers a first look at the brand-new seasoning, which she was hands-on in developing alongside the McCormick flavor scientists says the brand. Sunshine All Purpose Seasoning includes garlic, Tabitha’s favorite, along with traditional Caribbean herbs and spices – ginger, thyme, turmeric, and allspice – plus mango and pineapple powders.
Along with the new product, Tabitha will serve as a McCormick spokeswoman, incorporating the brand’s portfolio of spices, herbs, seasonings, and condiments throughout her cooking content, while sharing recipes, tips, and tricks.
“Sunshine for me is about spreading positivity. I always say, ‘Have a good day and if you can’t, don’t you dare go messing up nobody else’s.’ This seasoning is all about bringing that radiance and positive energy into your kitchen,” said Tabitha Brown. “You can use the Sunshine All Purpose Seasoning on any dishes you have planned this summer, whether it’s for heading out to a BBQ or cooking at home because that’s your business.”
“We’re thrilled to expand our relationship with Tabitha. She brought such comfort and encouragement to our McCormick Live Facebook series last year, helping to reassure many who were using their kitchens more than ever before,” said Alia Kemet, vice president of Digital and Creative for McCormick.
“Tabitha’s genuine and fun approach to cooking the way you want, while also educating her audience about plant-based alternatives, embodies our belief that whatever you make with McCormick spices, it’s gonna be great.”
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