Kat Von D Launches New Foundation with Singer Jhené Aiko

Kat Von D Beauty has introduced True Portrait Foundation with singer Jhene Aiko. The new formula, new packaging, and the new campaign is shaking things up for the brand’s first ever-medium coverage liquid-to-powder innovation.  “Jhené first caught…

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A Fridge for your Makeup? The FaceTory Fridge

 K-Beauty subscription brand, FaceTory, announced the release of their skincare fridge, The FaceTory Fridge, which will promote a new and improved way of doing skincare. The fridge is aimed at helping amp up the experience of products…

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Ariana Grande Launches THANK U, NEXT Fragrance

Ariana Grande is turning her hit song “thank u next” into a brand with her new fragrance, THANK U, NEXT.  She says she understood the importance of building a strong platform for her next brand…

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Kandi Burruss Launches Kandi Koated Cosmetics Collection

Kandi Burruss has officially joined the cosmetics industry. The entrepreneur, Grammy Award-winning songwriter, and cast member of the Real Housewives of Atlanta—has expanded her empire with the launch of Kandi Koated. She calls it an…

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PAT McGRATH LABS New SKIN FETISH Foundation System

PAT McGRATH LABS, the iconic makeup brand created by makeup artist Pat McGrath, has unveiled their long-awaited foundation system collection. The SKIN FETISH: Sublime Perfection foundation comes with a customizable system of Primer, Foundation, and Powder…

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