Kat Von D Launches New Foundation with Singer Jhené Aiko

Kat Von D Beauty has introduced True Portrait Foundation with singer Jhene Aiko. The new formula, new packaging, and the new campaign is shaking things up for the brand’s first ever-medium coverage liquid-to-powder innovation.  “Jhené first caught…

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BECCA Launches New Highlighter Collection

Becca Cosmetics has added a five-piece highlighter collection to its line-up, featuring three brand new products. The new products in the Champagne Pop range include Glow Body Stick, Glow Dust Highlighter and Glow Silk Highlighter…

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Yara Shahidi Fronts Bobbi Brown’s Confident Beauty

The “Confident Beauty” campaign stars Yara Shahidi, Elizabeth Olsen, along with Chinese actress NiNi. The trio is the brand’s newest global celebrity spokeswomen brand sharing their “beauty truths.”

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CoverGirl Joins Inclusivity Trend with 40 Shades of Foundation

If you have a hard time finding your foundation shade in the drugstore, CoverGirl may have come to your rescue. CoverGirl cosmetics is the latest makeup brand to diversify its foundation range following Fenty Beauty’s…

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Crayola Teams with Asos for 58 Piece Makeup Line

Crayola, yes the crayon company is getting into the very profitable beauty business with retailer ASOS debuting a 58-piece makeup line. The Crayola Beauty collection includes 24 shades of stick foundation, lip and cheek crayons, highlighters, mascaras,…

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