Fitness and lifestyle brand Reebok announced a pivotal partnership with fashion icon Victoria Beckham. The heavily exalted British designer will join Reebok’s growing coalition of celebrities – including Ariana Grande, Gigi Hadid, Aly Raisman and Teyana…

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Global Sports Brand PUMA announced a partnership with CEO and hip-hop star Yo Gotti. The company said as the worlds of music and fashion continue to collide, Yo Gotti will bring his creative energy to…

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Reebok announced yesterday the newest member of the Reebok family with the appointment of R&B artist, dancer, actress and famed sneakerhead Teyana Taylor, as an official brand ambassador. Taylor will join Reebok’s like-minded collective of innovative…

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adidas announced the sealing of its long-term relationship with creative and rapper Kanye West in the launch of adidas + KANYE WEST, a YEEZY branded entity creating footwear, apparel and accessories for all genders in active and streetwear. adidas…

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