Nike Teams with Olivia Kim for “No Cover” Collection

Olivia Kim, Vice President, Creative Projects at Nordstrom, has a new collection with Nike delivering fresh takes on five Nike footwear canvases including the Nike Air Force 1, Air Mowabb, Air Footscape, Air Max 98 and…

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Can Joey Bada$$ Bring PONY Back to Life?

Iconix Brand Group, Inc. announced that PONY, the original sneaker brand with a 45-plus year history especially in New York, relaunched this week tapping rapper Joey Bada$$ with a marketing campaign entitled, “Product of New York.”…

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Reebok Announces Long-Term Partnership with Teyana Taylor

Reebok announced yesterday the newest member of the Reebok family with the appointment of R&B artist, dancer, actress and famed sneakerhead Teyana Taylor, as an official brand ambassador. Taylor will join Reebok’s like-minded collective of innovative…

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Jessica Simpson Launches Performance Sneakers

Singer turned fashion mogul Jessica Simpson has just launched performance footwear as a part of her athletic line “The Warm Up”. Workout gear has been at the top of the trend list for brands in…

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