Target Announces ‘Ulta Beauty at Target’ Coming in 2021

Target Announces 'Ulta Beauty at Target' Coming in 2021

Target Announces ‘Ulta Beauty at Target’ Coming in 2021

Target and Ulta Beauty announced today a long-term partnership to transform the beauty landscape with ‘Ulta Beauty at Target.’ The “shop-in-shop” concept will offer beauty lovers a new way to discover new and emerging brands. The brands say the partnership will bring ease and convenience to Target’s one-stop shopping experience.

“Ulta Beauty at Target reflects further evolution in our omnichannel strategy, rooted in unlocking the potential of our physical and digital footprints, creating more seamless shopping opportunities for our loyal guests and continuing to lead the beauty industry. More than ever before, now is the time for innovation in retail,” said Mary Dillon, CEO, Ulta Beauty.

“This partnership is an amazing way to further reimagine guest experiences with a partner who shares our company values. We are thrilled to bring our beauty expertise, unparalleled assortment and digital innovation to life in a new channel to delight and deepen loyalty with our existing guests and introduce Ulta Beauty to new guests.”

The Details

  • Ulta Beauty at Target will debut at more than 100 Target locations starting in 2021, with plans to scale to hundreds more over time. 
  • With approximately 1,000 square feet of retail space, Ulta Beauty at Target will be prominently located next to the existing beauty section.
  • Guests who shop Ulta Beauty at Target online will enjoy free shipping available for qualifying orders as well as Target’s same-day fulfillment services, Drive Up, Order Pickup and Shipt same-day delivery at participating store locations. Drive-Up and Order Pickup are free on all orders.

The online experience on and the Target app will reflect the look and feel of the elevated Ulta Beauty experience for an immersive, engaging way to find beauty favorites and new products says the company.

The Ulta Beauty at Target assortment will be available on and in select stores in the second half of 2021.

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