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Tarte Athleisure Line for the Fitness Girl

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I know for many of us fitness and wellness is at the top of our list this new year, but most of us will lose our enthusiasm after a few weeks.

I find that cute workout clothes, dope running shoes or even a new sports bra gives me the boost to take care of my health and do what I have to do in the gym.

Tarte Cosmetics was way ahead of the game when they introduced their new makeup athleisure line, a first of its kid in December 2016.

The line includes makeup and skincare products specifically made for exercising.

“We like to think of it as the yoga pants of skin care,” Maureen Kelly, the brand’s CEO and founder, told POPSUGAR over email. “Do you know the feeling you get when you slip into a pair of great yoga pants? You have this quiet confidence — you know you look good and pulled together when you run out of the house. It’s totally effortless and comfortable, but still cool.”

“This was just such a natural progression for Tarte,” Kelly said. “Skin care can be so serious — we think it should be fun! But, of course, it also needs to work.” The formulas have been clinically and consumer tested to be hypoallergenic as well as long-wearing or sweatproof.

“I read somewhere recently that sporty is the new sexy,” remarked Kelly. “And that’s so true. This fresh-face, no-makeup, woke-up like-this, effortless look is so powerful. It’s also how women really live.”

Check out the line below:

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Tarteguard 20 tinted moisturizer, $36

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Lifted sweat proof mascara, $21

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Brighter days highlighting moisturizer, $32

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Limited-edition blot party on-the-go mattifiers, $34

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Limited-edition gym bag grabs athleisure essentials, $29

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Tarteguard 30 sunscreen lotion, $32

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Brazilliance™ set of 5 self-tanning face towelettes, $10

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Limited-edition pearly girl vegan teeth whitening pen, $22

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Limited-edition girls just wanna have sun bronze & sun set, $17

The collection can be purchased at tartecosmetics.com and sephora.com.

♥♥

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