bareMinerals announces professional tennis player and reigning US Open and Australian Open champion, Naomi Osaka, as its latest Power of Good Ambassador.
Osaka joins the company alongside Clean Beauty Ambassador, Hailey Bieber, Global Beauty Ambassador, Rosie Huntington-Whiteley and fellow Power of Good Ambassador, Letitia Wright.
Ranked No. 1 in the world by the Women’s Tennis Association, Osaka will serve as the face of the brand’s bestselling BAREPRO Performance Wear Foundation. Much like Osaka, BAREPRO takes high performance to a whole new level. The makeup provides all-day coverage in a cruelty-free, clean-beauty formula that’s clinically shown to improve the look of skin’s texture over time.
“We chose Naomi not only because of her extraordinary athletic abilities and unmistakable passion for her craft, but also for the confidence, poise and perseverance she demonstrates on and off the court,” Jill Scalamandre, president, bareMinerals said. “She is a remarkable person, and I am thrilled to welcome her to the bareMinerals family.”
Osaka, who represents Japan and trains in America, is the daughter of a Japanese mother and a Haitian father. She is the first Asian player to be ranked No. 1 in singles. She’s also the first woman to win consecutive Grand Slam singles titles since Serena Williams in 2015.
bareMinerals calls her a multicultural star with dedicated fans around the globe, the 21-year-old phenom continues to break barriers and shatter stereotypes with every forceful swing of her racket.
“To me, the power of good means being the best version of yourself without sacrificing integrity or putting others down,” Osaka said.
“With bareMinerals BAREPRO Foundation, I don’t have to compromise clean beauty and natural-looking results for performance. These formulas keep up with my active lifestyle and never fail to deliver.”