The Container Store to Launch Exclusive Line With Marie Kondo
The Container Store, the leading specialty retailer of storage and organization products, is launching an exclusive co-branded collection of organizing tools by Marie Kondo. Kondo as seen on Netflix’s “Tidying Up with Marie Kondo,” is a tidying expert, New York Times bestselling author, Emmy-nominated tv star and founder of KonMari Media, Inc. The Container Store x KonMari line will feature more than 100 sustainably sourced products and was designed to inspire a tidy and joyful home.
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“When ‘Tidying Up’ premiered in 2019 and consumers immediately connected decluttering and organization with The Container Store, we knew that there was an opportunity to create something special with Marie,” The Container Store Chairwoman, CEO and President Melissa Reiff said. “We have always developed smart and space-saving solutions and cannot wait to introduce this thoughtful and beautifully designed collection of products to our customers.”
“When I was looking to develop products, I wanted a sustainable line that would spark joy and deliver the versatility and expertise The Container Store is famous for,” said Kondo. “I am so proud of what we have created together and thrilled that we were able to infuse aspects of my Japanese heritage into the collaboration.”
The collection unites the storage and organization mastery of The Container Store with the tidy and joyful ethos of Marie Kondo. The line is designed using premium materials including bamboo, ceramic, recycled fiberboard and wood certified by the Forest Stewardship Council, and brings to life Marie Kondo’s vision of making space for what matters most.
It is expected to appeal to a variety of consumers seeking simple solutions with an elevated aesthetic to maximize space in their homes.
The Container Store x KonMari line will be available online and in stores nationwide in January 2021.
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