The North Face officially launched the Apex Flex GTX®, the first-ever fully waterproof, soft rain jacket that is made for comfort. Not satisfied with a jacket that people wear only because they have to, The North Face and GORE-TEX® dedicated years of innovation, product development and testing to creating a rain jacket comfortable and versatile enough to wear rain or shine.
“Our entire brand is based around the idea that adverse and changing conditions aren’t just to be tolerated, they are what shapes a great life lived outdoors,” Vice President of Marketing at The North Face Tom Herbst said.
“For this campaign, we want to change the way people think about rain – as not something to hide from, but something to be sought out and celebrated. Dropping a song only when it is raining is designed to delight, inspire and mimic the same sense of anticipation and excitement that you have when heading into the wild.”
Apex Flex technology is available in two styles, Apex Flex GTX® Jacket for $199.00 MSRP (Men, Women), an active-fit, and Apex Flex GTX® Disruptor Parka for $230.00 MSRP (Men, Women), a longer fit ideal for streetwear, both designed for ultimate versatility in unpredictable conditions.
A soft woven face fabric combined with a waterproof, breathable membrane and comfortable knit back make Apex Flex GTX® the ultimate combination with protection from the elements while providing the warmth and comfort of a favorite hoodie. Apex Flex GTX® is now available in retail stores and online at thenorthface.com.