UGG Debuts Flagship Store In New York City
Just in time for the holidays, Southern California-based global lifestyle brand UGG® has debuted a new flagship store in New York City. This new concept marks the first of its kind, embodying the brand’s heritage and DNA, while showcasing the breadth of the line says UGG. A fleet of flagship stores will be rolled out in the U.S. and abroad beginning in 2021.
Built to reflect the brand’s evolution from the iconic Classic boot to a full lifestyle brand that offers an expansive collection of footwear, ready-to-wear, accessories and home, the multi-level, 12,842 square foot store reflects and reimagines the brand’s California roots.
“We are thrilled to launch the new UGG Flagship on Fifth Avenue in New York City,” said Stefano Caroti, president of Omni Channel, Deckers Brands. “As the pinnacle expression of our brand, we will showcase the breadth and depth of UGG as a true lifestyle brand and provide the customer with the ultimate brand experience.”
To celebrate the first flagship store in NYC and connect with the local community, UGG recognized three courageous New York-based real-life heroes.
“Kimberly Llanto followed her mother into nursing. She started her career in 2019 as an acute surgical nurse, but when the pandemic happened in New York, she quickly transitioned to caring for COVID-19 patients. She spent six months as a COVID-19 ICU nurse and began using her social channels to encourage and support nursing students and new nurses during this challenging time.”
“Native Kentuckian Colin Spoelman is a trained architect and founder of Kings County Distillery in Brooklyn. When the pandemic hit, he switched over the distillery’s production facilities to make hand sanitizer and distributed 15,000+ bottles throughout the five boroughs to frontline workers and anyone that asked.”
“As Melba Wilson likes to say, she was “born, bread, and buttered in Harlem.” She’s the owner of Melba’s Restaurant, the president of the New York City Hospitality Alliance, and a board member of the Opportunity Charter School and Harlem Park to Park. To help her community through the pandemic, Melba’s has been providing family-style meals at a discounted rate and set up fundraising efforts to support her staff while restaurants were shuttered.”
The new UGG® Flagship store is open now at 530 Fifth Avenue in New York City. Learn more about the store and real-life NYC heroes here.
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