UGG Debuts Plant Power, A New Earth-Based Collection
UGG, the Southern California-based global lifestyle brand has debuted a new collection made with renewable sugarcane, Hevea rubber, natural hemp and TENCEL™ Lyocell from responsibly harvested trees just in time for Earth Day. The Plant Power Collection recreates the iconic look and feel of the UGG® brand’s popular fluff franchise while building on the brand’s sustainability platform that launched last year. The collection features three footwear styles crafted with carbon-neutral, plant-based materials in eye-catching bright colors — perfect for spring.
The dual-gender Neumel Natural adapts the look and feel of the brand’s best-selling Neumel chukka with plant-based materials like TENCEL™ Lyocell. UGG says its handcrafted, small-batch soles are made of LACTAE HEVEA® latex harvested from the Hevea rubber tree. The Neumel Natural’s upper is woven from an environmentally-preferred blend of 55% cotton and 45% hemp.
“At UGG, we are committed to doing our part to combat climate change,” said Andrea O’Donnell, president, UGG® & Koolaburra by UGG® of Deckers Brands. “Our design team took inspiration from our iconic styles and created new silhouettes made from carbon-neutral, plant-based materials. The resulting Plant Power Collection tells a story about what is possible, and it is an exciting step in on our journey towards a more sustainable future.”
The Plant Power Collection is just the beginning says UGG. The brand plans to make its products better for both consumers and the planet by seeking and using innovative materials. They intend to increase its use of recycled, repurposed, regenerated (plant-based), renewable (bio-based), and certified fibers by 35% by 2027.
Through reduction and adaptation of its packaging, UGG® has so far saved over 1,716,603 trees. As an extension of its efforts to reduce excess packaging, UGG® will ship styles from the Plant Power Collection in their own containers to eliminate further layers of postal packaging.
View the collection here.
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