UGG Launches Fluff Power Collection for Autumn/Winter 2018

UGG® unveiled their fourth UGG® Collective global campaign for Autumn/Winter 2018, featuring a cast of real Californians, including actress Sasha Lane. The iconic lifestyle brand continues to celebrate its uniqueness and elevated position by featuring personalities who highlight the diversity and spirit of UGG®.

“The UGG Collective consists of Californian photographers, musicians, actors, artists, surfers and skaters. Like UGG, they are provocative, progressive, free-spirited, sensual, optimistic and warm,” said Andrea O’Donnell, President, Fashion & Lifestyle Brands. “Each season, we select new groups of unique individuals to represent the brand and in telling their stories, the brand tells theirs.”