Under Armour and Stephen Curry Launch Curry Brand
Under Armour, Inc. in partnership with three-time NBA champion and two-time MVP Stephen Curry, announced the creation and launch of the Curry Brand, a purpose-led performance brand with a mission to ensure every young person has equitable access to sport. Together the brands are looking to impact underprivileged kids who lack access to organized sports. Under Armour and the Curry Brand are deepening their partnership to provide opportunity and access for the next generation of young athletes worldwide.
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“Through the community work I’ve done with Under Armour for over a decade, I’ve learned that talent is everywhere, but opportunity is not,” said Curry. “All of our work together has been dedicated to creating a more equal playing field that closes the gap between those two areas. Through Curry Brand, along with the work of Ayesha and my foundation Eat.Learn.Play., I now have a long term plan to continue to address the barriers to sport that often hinder and limit a child’s potential for greatness.”
Curry Brand is starting its new journey by committing to Oakland Unified School District to bring the joy of the game of basketball to each middle school, as well as partner with Positive Coaching Alliance to provide professional development for every youth sports coach in the city. As Curry Brand develops its impact model and builds its portfolio of partners, it is committed to helping more than 100,000 young athletes by 2025 says the brand.
Curry Brand will feature footwear, apparel, and accessories across basketball and golf, with future expansion in the running and women’s category. View the collection at currybrand.com.
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