Vans Names Anderson .Paak First-Ever Music Ambassador
Vans has announced three-time Grammy award-winning artist, musician and producer Anderson .Paak as the brand’s first Global Music Ambassador. Vans say they share a mutual passion to promote creative expression through their active support of art and music. Paak, a longtime fan of the brand says he always aspires to uplift the community around him, making him a natural addition to the Vans family.
Having once worked at a Vans retail store in Topanga Canyon, Calif., Paak has since gone on to perform live on the House of Vans stage and is featured as part of Vans’ global music content series, Sidestripe Sessions.
This year, he will serve as one of the global judges for the brand’s Vans Musicians Wanted competition, which aims to provide a platform for aspiring artists all around the world.
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“I’m honored to be the newest member of the Vans Family and look forward to making history with one of the most respected global brands,” Paak said. “I’m thankful for Vans’ partnership with Paak House and can’t wait to broaden our reach to help even more people tap into their greatest potential.”
The forthcoming partnership is celebrated with an exclusive footwear and accessories collection inspired by Paak’s Southern California roots and his critically-acclaimed breakthrough albums Venice and Malibu.
Each footwear model is finished with a custom tongue label message from Paak along with translucent green waffle soles, custom packaging and dust bag matching back to the collection.
The Vans x Anderson .Paak collection includes a matching Paak Bucket Hat that showcases each of the custom prints, silicon patches and signature quotes affixed to the brim of each hat.
The collection will be available worldwide on Nov. 13.
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