Victoria’s Secret Launches the Love Cloud Collection

Victoria's Secret Launches The Love Cloud Collection
Photos: Victoria’s Secret

Love Cloud is a new collection of bras and panties from Victoria’s Secret that centers around all-day comfort. A first-of-its-kind campaign for the brand, the collection is modeled by 18 dynamic women, reinforcing Victoria’s Secret’s commitment to welcoming and celebrating all women. The lingerie brand said this new collection launch is another milestone in Victoria’s Secret’s new vision, focused on continuing to support women.

“After listening to and being inspired by the real needs of our consumers, Love Cloud has been created as a collection that fits everyday comfort without sacrificing functionality or sexiness,” said Janie Schaffer, Chief Design Officer for Victoria’s Secret Lingerie. “With this new line, we are launching high-quality bras and panties in shapes that fit women’s daily needs, in our ongoing effort to develop products that champion women and support their individual journeys.” 

Victoria's Secret Launches the Love Cloud Collection

Love Cloud sets a new standard for sophisticated comfort, featuring a cloud-like pad and soft-to-the-touch fabric, said Victoria’s Secret. Inspired to feel light as a cloud, this collection consists of smoothing technology to give sleek appearances and fully adjustable straps for all-day comfort and flexibility.

Launching with six silhouettes and three matching panties, including two fully adjustable styles – a first for the brand – the collection starts at $39.50 for bras and $16.50 for panties and is available in sizes 32A-40DDD: XS-XXL.

Victoria's Secret Launches the Love Cloud Collection

The women featured in the campaign include:

  • Adut Akech, Model
  • Celilo Miles, Nez Perce Tribe-Wildland Firefighter
  • Devyn Garcia, Model
  • Gia Kelsey, Design Consultant & Model
  • Hailey Bieber, Model
  • Imaan Hammam, Model
  • Jailyn Matthews, Set Medic and Pilates Professional
  • Jill Kortleve, Model
  • MaryAnn Elizabeth, Multidisciplinary Creative/Artist
  • Miriam Blanco, Actor/Model
  • Paloma Elsesser, Model
  • Sabina Karlsson, Model
  • Shalom Harlow, Model
  • Sofia Jirau, Model
  • Sylvia Buckler, Accessory Designer
  • Taylor Hill, Model
  • Valentina Sampaio, Model
  • Yacine Ndaw, Production Coordinator

The collection is available now at

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