Victoria's Secret Swim is Returning + New Brands to its Shop

Victoria’s Secret Swim is Returning + New Brands to its Shop

Victoria’s Secret is bringing swimwear back to select stores and online after a brief hiatus. The brand says its swim offerings are better than ever featuring new shapes and styles for a diverse group of body types. VS is also debuting something new: The Mix and Match collection, which lets you be your own stylist. It comes in a variety of styles, patterns and colors for any look you want.

You’ll also find fun updates on classic silhouettes like the string bikini, glamorous one-pieces, and must-have fashion styles showcasing shine straps and gold ‘V’ hardware details.
Victoria’s Secret

In addition to Victoria’s Secret Swim, a select assortment of the world’s best swimwear brands, including female-founded Ayra, Baobab, For Love & Lemons (exclusive to VS), MonicaHansen Beachwear, Roxy, Skinnydippers, Vitamin A and more will be available at victoriassecret.com. Styles include high-waist bikinis, Brazilian-cut legs and asymmetric shapes, plus classics like side-tie bikini and hipster cut. Halter, bandeau, scoop neck, cap sleeve and more are featured throughout the collections.

The modern bra technology noted in Victoria’s Secret bra collections can now be found across the swim assortment as seen on campaign models Paloma Elsesser, Jill Kortleve, Imaan Hammam and Taylor Hill.

The model selection for this campaign is interesting. While I appreciate the diversity in size, the models fall short for me because they all look so similar. Ambiguous women in swimsuits aren’t that exciting [it’s everywhere] and it just doesn’t sell this collection for me. With that being said there are some styles I would definitely purchase. Check them out below.