Virgil Abloh is continuing his lucrative relationship with Nike. The artistic director of Louis Vuitton’s men’s wear has launched the Nike x Off-White Training Collection. Nike says Abloh energizes one of Nike’s signature sport performance apparel lines, Nike Pro, with a youthful, graphic aesthetic that borrows from the designer’s trademark visual language.
Nike and Off-White logo-marks and graffiti-inspired graphics embellish the product, which carries the same stark yellow and black color palette from Virgil Abloh’s previous running collection, “Athlete in Progress.” This one continues the ongoing pursuit of athletic excellence that Nike champions.
Nike continues: Through the uniform color and graphic visual identity, the collection also seeks to connect to the nostalgia of official-issue sports apparel often associated with youth and team sports — for many the first “exclusive” pieces ever owned.
The Nike x Off-White Training Collection by Virgil Abloh is out now.