Yara Shahidi Fronts Bobbi Brown’s Confident Beauty

Yara Shahidi, Grown-ish, Black-ish
Yara Shahidi

Bobbi Brown Cosmetics has partnered with three young actresses to celebrate individual beauty and female empowerment. The “Confident Beauty” campaign stars Yara Shahidi, Elizabeth Olsen, along with Chinese actress NiNi. The trio is the brand’s newest global celebrity spokeswomen brand sharing their “beauty truths.”

“Remaining true to our brand’s core essence, each of these powerhouse women are emblematic of the modern Bobbi Brown consumer – confident, individually beautiful and defining success on their terms,” Sandra Main, president, Bobbi Brown Cosmetics said. 

Elizabeth Olsen, the Olsen sisters
Elizabeth Olsen

The campaign will hero the brand’s longstanding foundation products of Skin Long-Wear Weightless Foundation and Intensive Skin Serum Foundation. 

The Skin Long-Wear Weightless Foundation lineup will also be expanded with 12 new shades globally. Bobbi Brown says it has always been committed to providing the perfect match for all skin tones. 

“Our deepest foundation shade family is still Espresso, which was first introduced in 1992 with the launch of Foundation Stick.  The brand’s unique shade philosophy originated from the intuition and precise eye of an artist, who recognized that the truest skin match meant looking beyond skin’s surface to the natural undertones that create each women’s unique skin color.  The result has always been a broad shade range of undertone correct, skin true shades that deliver fresh, healthy, glowing skin. “

NiNI, Chinese actress
NiNI

“I think the brand represents what my generation represents: The importance of inclusion. The fact that it’s been so important for the brand in both makeup and philanthropic endeavors since the beginning, speaks to the fact that it’s not a commercial trend but something they’re committed to,” Shahidi said.

The first iteration of the partnership will appear in March 2019 worldwide.

Preview the campaign here at Bobbi Brown.

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