At Target, they’re excited to introduce Yes Way Rosé’s flagship rosé available now in stores.
Lifestyle brand Yes Way Rosé was created in 2013 by then fashion editor Erica Blumenthal and art director Nikki Huganir, best friends who decided to turn their love of the wine into an Instagram account. The two grew their passion into a stylish line of products with a bold logo and, fast-forward four years, it was time to make a wine of their own.
The two traveled to the south of France to find the very best blend of classic Mediterranean grapes. The result? A premium rosé that’s dry and complex with tasting notes of strawberry, citrus and white peach. Yes Way rosé launched first at Target stores nationwide for $12.99.
“Our guests love shopping at Target because they know they can always count on us for something new and fresh,” Mark Tritton, executive vice president and chief merchandising officer, Target said. “Based on the incredible success we’ve seen in our adult beverage business, we were really excited to learn that Yes Way Rosé was introducing their first wine. We think our guests will be equally excited to find this new option at Target, just in time for rosé season.”